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Tom Searcy Whale Hunting. How to Land Big Sales and Transform Your Company


Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

2196.22 RUR

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Bill Schmarzo Big Data. Understanding How Data Powers Big Business


Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

2930.49 RUR

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Theodore Roosevelt Hunting Trips of a Ranchman and The Wilderness Hunter


There may be no better example of American individualism and rugged outdoorsman than the 26th President of the United States, Theodore Roosevelt. In this volume we find two of Roosevelt's works on hunting, «Hunting Trips of a Ranchman» and «The Wilderness Hunter», combined into one volume. Roosevelt, who as President would bring some 230 million acres of land under the protection of the National Parks and Forest Services, was a great naturalist and his love of the outdoors is evident in the depictions of these books. Careful attention is devoted to the sport of hunting as these books work as both nature travelogues and practical treatises on how to bag game both big and small. Roosevelt recounts numerous hunts in this volume which will thrill and delight the hunting and nature aficionado alike.

514.59 RUR

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Tom Hopkins How to Master the Art of Selling …. In Under 50 Minutes

Andrew Kaufman All My Friends Are Superheroes


All Tom's friends really are superheroes. Tom even married a superhero, the Perfectionist. But at their wedding she was hypnotized to believe Tom is invisible. Six months later, she's sure Tom has abandoned her. With no idea Tom's beside her, she boards an airplane, determined to leave the heartbreak behind. He has till they land to make her see him.

952.87 RUR

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Бернард Марр Big Data For Small Business For Dummies


Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

2108.67 RUR

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Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science


Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

2934.16 RUR

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Jeffrey J. Fox How to Land Your Dream Job

Teresa Southwick How To Land Her Lawman


How to seduce a sheriffSexy Will Fletcher is back in Blackwater Lake for the summer? No one's more excited than April Kennedy, the woman he left behind. Eager to avenge her heartbreak on the man who hurt her all those years ago, April is determined to make Will fall for her. But this time, she'll be the one to walk away.Taking the job as temporary town sheriff gives Will the opportunity to make amends to his family and April. While he doubts the little town is big enough for the awkwardness between them, her ability to forgive, forget and maybe even move forward amazes him. Is there new love blooming between them? Or is this lawman going to land in a bucket of heartbreak?

142.72 RUR

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Christopher Price Microsoft Big Data Solutions


Tap the power of Big Data with Microsoft technologies Big Data is here, and Microsoft's new Big Data platform is a valuable tool to help your company get the very most out of it. This timely book shows you how to use HDInsight along with HortonWorks Data Platform for Windows to store, manage, analyze, and share Big Data throughout the enterprise. Focusing primarily on Microsoft and HortonWorks technologies but also covering open source tools, Microsoft Big Data Solutions explains best practices, covers on-premises and cloud-based solutions, and features valuable case studies. Best of all, it helps you integrate these new solutions with technologies you already know, such as SQL Server and Hadoop. Walks you through how to integrate Big Data solutions in your company using Microsoft's HDInsight Server, HortonWorks Data Platform for Windows, and open source tools Explores both on-premises and cloud-based solutions Shows how to store, manage, analyze, and share Big Data through the enterprise Covers topics such as Microsoft's approach to Big Data, installing and configuring HortonWorks Data Platform for Windows, integrating Big Data with SQL Server, visualizing data with Microsoft and HortonWorks BI tools, and more Helps you build and execute a Big Data plan Includes contributions from the Microsoft and HortonWorks Big Data product teams If you need a detailed roadmap for designing and implementing a fully deployed Big Data solution, you'll want Microsoft Big Data Solutions.

3666.97 RUR

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Kirby Emily How to Land a Top-Paying Land commissioners Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

Jeffrey J. Fox How to Make Big Money In Your Own Small Business

Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits


Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

2200.62 RUR

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Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money


Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

3664.03 RUR

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Amanda Searcy Nie igraj z ogniem

Hans Wilhelm Little Whale in Deep Trouble


Young children will be riveted by the story of Little Whale, a young calf who goes everywhere with his Mama. Every day as they swim through the waves, Little Whale feels happy and safe whenever he sees their shadows side by side on the ocean floor. One day, Little Whale sees a school of stingrays cruising by and he quickly races after them. He doesn't think he's gone too far when he suddenly looks down and sees only one shadow! Mama Whale is nowhere to be found…and he's stuck in a big fishing net! Now Little Whale is in deep trouble! Children will race to the end of this story to learn the outcome, discovering the real-life story that inspired this entertaining book. Little Whale in Deep Trouble includes lots of engaging facts about Humpback Whales that will encourage kids to learn more about these gentle giants. It's an excellent resource for children as they strive to meet state standards in English Language Arts. Pssst… it's a fun read too!

735.44 RUR

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